Tesco – Display Campaign

By using a homepage takeover, we ensured competitor brands couldn’t capture our audience.

Brief

Easter is a key retail period for Tesco and we needed to make their brand stand out whilst also neutralising competitor campaigns.

Delivered a 1.72 percent click-through rate

Solution

We ran a homepage takeover on The Daily Mail Online with distinctive branding, as we know historically that these users have a high propensity to convert.

Results

We actually delivered a 1.72 percent click-through rate as a result of this campaign, having delivered the message to over 2.8 million people.