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TalkRemit – Account Restructure Led To Huge Improvements​

October 1, 2024 & hd-admin
Brief

TalkRemit, a leading money transfer service, aimed to improve their performance across various markets. The primary objective was to capture consumer demand more effectively across the different regions in which TalkRemit operates.

-77%​ Cost Per Lead  | +821% ​ Conversion Rate​

Strategy

Harvest Digital implemented a comprehensive account restructure strategy:

Extensive account restructure 

  • Began with paid search channels, followed by paid social
  • Desired a new structure that leveraged the strengths of ad algorithms whilst allowing for budget flexibility between markets

Best practice implementation 

  • Followed the best practices of ad platforms.
  • Utilised the biddable team’s expertise to create an optimised structure Multi-channel optimisation.
  • Conducted full account restructures on Paid Search, Performance Max, and Paid Social

Goal-oriented approach 

  • Evaluated conversion goals to ensure algorithms focused on key KPIs Budget optimisation
  • Assessed platform performance to ensure cost-efficient budget allocation
+1,081% ​ Registrations​ ​ ​ ​ | +53%​ Money Transfers​
Results

The campaign yielded impressive results across multiple key performance indicators:

  • Dramatic increase in registrations: Achieved a remarkable 1,081% increase in new user registrations
  • Significant boost in money transfers: Recorded a 53% increase in completed money transfers
  • Substantial improvement in conversion rate: We saw an 821% increase in conversion rates
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