Scuderia – Blog relaunch drives more traffic and better keyword visibility

Brief

Scuderia, a specialist in original manufacturer parts and performance tuning products for prestige vehicles, aimed to relaunch the blog section of their website. The primary objective was to increase upper funnel awareness by driving significant growth in organic traffic and keyword visibility.

160% Increase​, Organic Clicks YoY | ​ ​ 134% Increase​, Impressions YoY | ​ ​ 13% Increase, ​ Click-through-rate YoY​ ​

Strategy

• We implemented a strategic approach focused on content and optimisation:\Collaborative content strategy

Data-driven keyword research

• Leveraged market trends and insights to identify search opportunities. 

Granular competitor analysis

• Examined high-performing blog content features, including content depth, structure, schema markup, and multimedia content.

Seasonal content planning

• Mapped out specific content based on seasonal and industry relevance to capitalise on search demand.

Blog optimisation

• Inspected on-page elements to maximise the performance of blogs in search engine results.

Results

The campaign successfully delivered significant uplifts in traffic and keyword visibility:

• Massive growth in organic traffic: Over six months, the strategy drove substantial increases in organic traffic to the blog section.
• Enhanced keyword visibility: The approach supplemented the commercial sections of the website by improving keyword visibility especially around valuable generic terms.

107% Increase​,Organic Sessions YoY | ​ ​ 107% Increase, ​ New Users YoY | ​ ​ 27% Increase, ​ Top 10 Rankings YoY​