Satsuma Loans – Paid Social Targeting

Using targeting options meant we delivered more valuable leads for Satsuma Loans.
By taking full advantage of the targeting options in Paid Social channels, we could optimise towards the best performing audience segments.

Brief

Satsuma needed to be positioned directly against their competitors in an already saturated market, whilst also reaching new customers and driving loans at a cost-efficient rate.

CPA that was 35% below target

Solution

We used Paid Social to drive cost-efficient loans. By making full use of the targeting options, including CRM data, retargeting, lookalike modelling and audience profiling, we narrowed down the audience heavily.

Results

By overlaying so many targeting options and segmenting the audience so heavily, we delivered a CPA that was 35% below the target.