Conversion Rate Optimisation: Making Your Marketing Budget Go Further
What’s better than a great media campaign? A great media campaign that makes you more money without buying more media. Our Conversion Rate Optimisation (CRO) service is the perfect way to do that, leveraging the latest technologies, strategies and creativity to turn more of your website’s visitors into customers.
We don’t just think of CRO in terms of a landing page or a checkout – we look at it as a holistic experience, from the first touch point, such as ad copy or keyword targeting, all the way through to the last touch, like confirmation emails. Every part of the experience a customer has with your brand can be optimised to build trust, loyalty and, crucially, revenue. How do we do that?
Our Services
Our Holistic CRO Approach
At Harvest Digital, we have developed a full-spectrum process to optimising your website’s conversions. Starting with an in-depth audit, we identify all potential areas for improvement in your conversion funnel, develop a hypothesis based on what the data tells us and then the fun part begins – we test it.
Leveraging our cutting-edge software, both mainstream and proprietary, we create a range of A/ B and multivariate tests to drive further conversions from the traffic you receive. Our tests vary in scale, from small changes such as changing the wording on a button to as large as redeveloping an entire checkout process. We test on a small audience segment initially and use Bayesian modelling to predict which tests will win. This means CRO can be for every site, not just ones with huge amounts of traffic.
Data-Driven Analysis
A/B and Multivariate Testing
User Experience Optimisation
Continuous Improvement
Integrating CRO And Digital Strategy
CRO For Apps
Scuderia
65% of users reached the bottom of the checkout process.Scuderia
70% of our tests were successful, with 47% exceeding stretch goals.Scuderia
16% increase in organic traffic and a 62% surge in revenue.