News and Work related to "ppc" Google Ads to move from Last Click to Data Driven Attribution Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search –... Load more We would love to hear from you Phone: +44 (0) 207 479 7500 Forename(Required) Surname(Required) Email(Required) Subject(Required)RequiredI'm looking for an agencyI'm looking for a jobOtherMessage(Required)