Must-Know Acronyms for Digital Marketers in 2019

July 5, 2019

Acronyms, Marketing

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Imagine this: You are at a dinner party and you happen to be seated next to a bunch of digital marketers. (Given that there are over 5000 digital marketing agencies in the UK this is highly probable) Acronyms are flying all over the place. Someone cracks a joke: “An SEO copywriter walks into a bar, bars, tavern, pub, pubs, public house, Irish bar…” You did not get that joke, but you laugh anyway to blend in.

How to avoid that? Here’s your go-to 30-item guide to digital marketing acronyms.

  1. API: Application Program Interface (set out tools and protocols used to build software applications)
  2. AR: Augmented Reality (computer-generated enhanced virtual and interactive environments that utilize multiple sensory dimensions)
  3. ASO: App Store Optimisation (improving the visibility of an application in the App Store)
  4. B2B: Business to Business (commercial transactions between businesses)
  5. B2C: Business to Consumer (commercial transaction between a business and a consumer)
  6. CPA: Cost Per Acquisition/ Action (pricing model utilized in online advertising in which the advertiser pays for each specified acquisition/action including impressions, clicks or sales)
  7. CPC: Cost Per Click (the advertiser pays for each click to the ad with a pre-set amount agreed upon with the publisher of the ad)
  8. CR: Conversion Rate (the percentage of users taking the desired action such as filling out a form or buying a product on the website)
  9. CRM: Customer Relationship Management (a data driven approach designating the way a company interacts with its customers)
  10. CRO: Conversion Rate Optimisation (a system targeting increasing the conversion of website visitors to customers)
  11. CTA: Call To Action (a probe to the customer to take immediate response)
  12. CTR: Click Through Rate (the ratio of customers who click on the link to the total viewers of the page)
  13. GA: Google Analytics (Google’s web analytics service)
  14. GDPR: General Data Protection Regulation (A European Union legal regulation for data protection and privacy)
  15. HTTPS: HyperText Transfer Protocol Secure ( a protocol that secures communication between systems like browsers and web servers)
  16. ICO: UK Information Commissioner’s Office (A United Kingdom public body reporting to parliament under the Department for Digital, Culture, Media, and Sport)
  17. ITP2: Intelligent Tracking Prevention 2.0 (An Apple update that partitions cookies for domains that have tracking abilities)
  18. KPI: Key Performance Indicator (a value that can be used to measure how well a company is achieving business objectives)
  19. PECR: Privacy and Electronic Communications Regulations (regulations derived from the European e-privacy directive)
  20. PLA: Product Listing Ads (the images that appear when you are searching for a product through a search engine, allowing eCommerce marketers to reach their targeted audience)
  21. PPC: Pay Per Click (the advertising model under which CPC functions)
  22. PR: PageRank (the relevance of a webpage to the keywords searched according to Google’s ranking software)
  23. ROI: Return On Investment (the benefit the investor gains from an investment)
  24. RTB: Real Time Bidding (through programmatic auctions, advertising inventory can be bought and sold instantaneously)
  25. SEM: Search Engine Marketing (internet marketing focused on promoting website visibility in search engine results)
  26. SEO: Search Engine Optimisation (process to ensure that your site is high on the search engine results to maximize site visitors)
  27. SERP: Search Engine Results Page (the search engine results of a keyword)
  28. SMO: Social Media Optimisation (utilizing social media platforms to promote a product, brand or event)
  29. UI: User Interface (components of an information device with which humans interact)
  30. UX: User Experience (the experience of the user interacting with a webpage, application or buying a product)

Hopefully this helps you crack a digital marketing joke of your own at your next dinner party!

Post by Ceylan Ersoy

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