The Harvest blog

Category: Social Media

Twitter is great. It has always been fundamental in the social world. A stream of 140 character tweets providing the world with instant communication and real-time news. But, that isn’t enough anymore. Cracks have begun to show. Profile attacks and fake news sources have left a long-lasting dent in Twitter’s reputation. Let’s be honest, compared […]
Post by Madeline Embleton

Feb 16, 2017

0

The Snap Inc. Spectacles have been out for a little while now, so we picked some up from eBay and decided to give them a little test drive. We’re testing the technical elements of the Spectacles, as well as other factors – like styling. To test the glasses in a way that people would actually […]
Post by James Fisher

Jan 27, 2017

1

First it was the year of the mobile, then content was king, 2016 saw video rule, and now live streaming is well on its way to taking over in 2017. Live video isn’t a new concept to us anymore, we are definitely familiar with the likes of Periscope, Snapchat Spectacles, Facebook Live, Twitter Live, YouTube […]
Post by Madeline Embleton

Jan 12, 2017

0

2017 is the year of livestreaming, and Houseparty is the next big thing to happen to livestreaming. Oh, haven’t you heard of Houseparty? That’s probably intentional. Houseparty is the Cool New App™ that’s really popular with teenagers right now. While you may not have heard of it, it already has over 1 million users across […]
Post by James Fisher

Jan 09, 2017

0

We take a look back on the best creative campaigns from 2016, focusing on all the best bits… innovation, concept, social and video. It’s been one crazy year with Brexit, Trump and not to mention the Kimye shakedowns (obviously). But as 2016 draws to a close, it’s time to give credit where credit is due. […]
Post by Madeline Embleton

Dec 22, 2016

0

Social media is forever evolving. 2016 saw video content take over with the likes of Instagram Stories and live video integration, enabling users to instantly share more of their day-to-day lives and not just post the highlights. For businesses, this has created an entirely new space to engage in conversations and evolve customer relationships. So […]
Post by Madeline Embleton

Dec 13, 2016

0

Most of us have had a suspicion for a while that social media has an impact on seo rankings and the Moz.com 2013 search ranking factors confirmed this for us. http://moz.com/search-ranking-factors So the question is…. are you still running your SEO activity in a separate silo to your social media marketing? The answer should absolutely […]
Post by Mike Teasdale

Nov 27, 2013

0

The other day I read an interesting article by KISSmetrics: “How to Master Social Customer Acquisition”. Amongst the social media statistics was one I found particularly interesting – that 77% of B2C companies have successfully used Facebook for customer acquisition . So I dug a little deeper to look at the quoted research. The source […]
Post by James Fisher

May 20, 2013

0

Recent posts in this series have been a little light on tips, so to compensate this post is packed with hopefully useful digital performance tips: 1) To really understand the customer journey we need to look beyond web analytics data Web analytics data is some of the most useful and richest data we have – […]
Post by Mike Teasdale

Jul 19, 2012

0

A couple of weeks ago I rolled out one of my favourite slides, the Forrester ‘spaghetti’ view of the online customer journey. Here’s another take on that, this time from Google. The diagram shows a single customer journey leading to the purchase of a holiday. What’s interesting is that the data behind it comes from […]
Post by Mike Teasdale

Jul 04, 2012

0