The Harvest blog

Category: SEO

It’s been about a week since there were rumblings of a new Google update, but we’re sure one is here. While Google declined to officially comment on the update, aside from their usual rhetoric, SEOs all over the web began to notice heavy changes to certain types of sites. Yes, we make changes almost every […]
Post by James Fisher

Mar 16, 2017

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When we first start influencer marketing with many brands, they often have questions about ROI. Brands want to know exactly what kind of returns they can expect from influencer marketing. For many brands, the only kind of reporting that they will have had from other agencies, or expect from us, is either impressions or engagement, […]
Post by James Fisher

Feb 28, 2017

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It’s my favourite time of the year again when I get to look back at the previous year and try and predict what the future could hold. Last year I said that our job, as SEOs, is no longer just driving our clients to the top of rankings. We are responsible for driving traffic to a […]
Post by SEO Department

Dec 13, 2016

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A little over 6 weeks ago, Google finally announced that they had updated Penguin to its newest form – Penguin 4.0. While the last update to Penguin, all the way back in 2014, only affected less than 1% of UK/US queries, this new iteration of Penguin has rolled out across every language. Penguin has moved […]
Post by James Fisher

Nov 17, 2016

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At the start of September, many SEOs started to notice not one, but two large algorithmic updates. For those of us that we’re keeping an eye on the rumblings in the SEO community, we started to suspect that it was the result of Penguin 4.0 rolling out. Others starting to think that because of the […]
Post by James Fisher

Nov 04, 2016

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  With Microsoft Excel being the “bread and butter” of a search manager’s day-to-day optimisation and data manipulation, it is key to be able to exploit any and all features that help make our “search” lives as easy as possible (and work as efficient and streamlined as possible). While there are a wealth of systems […]
Post by Madeline Embleton

Jun 09, 2016

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Similar to the way the RSS technology was developed back in the day, the AMP project is not an end-to-end (publisher-to-reader) solution. It’s more of a standardised code for lighter devices. Firstly, what is Google AMP ? AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have […]
Post by Pierre Ogier

May 05, 2016

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I love this time of the year when we can look back at the previous year of evolution and to then think what the future holds. I’d like to say it’s going to be more of the same but, everyone knows in SEO, the only certainty is uncertainty. To survive as an SEO in 2016, […]
Post by SEO Department

Jan 06, 2016

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At the beginning of the year Harvest Digital discussed the ways in which Search Engine Optimisation changes can have an affect on a brand’s online presence. We’re now seven months into the year and the team have looked back to see whether their predictions have come into fruition. Click here to see our first initial blog […]
Post by SEO Department

Jul 14, 2015

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Google has announced that they will be using mobile-friendliness as a ranking signal from 21 April 2015. From a user point of view, when you search on a phone or tablet then more mobile-friendly sites will appear more prominently in your searches. So if your site isn’t mobile friendly there is no better time to make the […]
Post by SEO Department

Mar 02, 2015

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