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The Harvest blog

Category: PPC

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PPC 2017 Predictions

It’s coming up to the end of the year now, so it’s time for us to make some PPC predictions for 2017, just like last year. But what will the New Year bring? Hopefully, it’s more enjoyable changes – like expanded ads and not another repeat of 2015… But what will 2017 bring? Find out […]
Post by Madeline Embleton

Dec 13, 2016

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Right hand side ads – nine months later

All the way back in February, Google rolled out the culmination of a 6 year test to their ad layout – bringing their desktop search results page in line with the mobile experience. Included in this overhaul was the removal of adverts from the right hand side of desktop search, and the addition of an […]
Post by James Fisher

Nov 28, 2016

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Tapping into the True Potential of YouTube as Part of Your Digital Strategy

We find that YouTube is often overlooked as an advertising platform, probably as it sits between search and display. However, YouTube as an advertising platform is an important link in the digital advertising chain that is often underutilized by advertisers. Enormous opportunity to gain brand exposure More than one billion people visit YouTube and watch […]
Post by harvestdigi

Jun 14, 2016

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3 Excel Features That Can Make A Search Practitioner’s Life Easier

  With Microsoft Excel being the “bread and butter” of a search manager’s day-to-day optimisation and data manipulation, it is key to be able to exploit any and all features that help make our “search” lives as easy as possible (and work as efficient and streamlined as possible). While there are a wealth of systems […]
Post by Madeline Embleton

Jun 09, 2016

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Google is Removing PPC Ads from the Right Side of its Search Results

After much deliberation and testing, Google has finally decided to phase out the right-hand side PPC ads on desktop devices. They’ve toyed with the idea since 2010 and appear to have fully rolled out the change over the course of the past few days. As it stands, no more than three to four paid search […]
Post by Madeline Embleton

Feb 22, 2016

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5 Ways to Improve Your Google Shopping Campaigns

With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns.  I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]
Post by SEO Department

Jan 21, 2016

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The Power of Yahoo Gemini

Yahoo Gemini is the only platform in the marketplace that combines mobile search and native advertising. Whilst Google and Bing continue to dominate the search marketplace, Gemini’s focus on creativity makes it a powerful and unique platform to use and reach customers. What is Yahoo Gemini? Launched in February 2014, Yahoo Gemini brings together mobile […]
Post by Madeline Embleton

Jan 13, 2016

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2016 Biddable Predictions

2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server requirements) – we’ll ignore the fact that we still […]
Post by Paid Search Department

Jan 11, 2016

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Reduce, Reuse, Remarket: Unleash The Power Of Google Analytics

As has been made abundantly clear over the years, Google Analytics and Google AdWords go hand in hand. GA can provide a wealth of insight to inform and benefit brands PPC strategy and ultimately increase their ROI. Our latest Harvest Digital blog, will take a look at how GA can help in this case with […]
Post by Katy Mackey

Nov 12, 2015

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An office desk with Apple technology equipment

I Can PPSee Clearly Now the Drain Has Gone

In paid search it is important to maximise the efficiency of your account and allocate spend where it will do the most good; this is called PPC account management. It is therefore essential to mitigate your wastage which will allow you to divert funds to areas where they will make those sometimes marginal, but no […]
Post by James Fisher

Oct 26, 2015

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