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Category: News

measurecamp-8-conference-review

MeasureCamp #8 – The (un)Conference Review

What better way is there to spend a Saturday than attend an Analytics (un)conference? I am sure there are quite a few but I personally rather enjoyed MeasureCamp 8 which took place last Saturday. The format is quite unconventional in that there isn’t a set schedule, anyone who wanted to hold a presentation, workshop or […]
Post by Pierre Ogier

Mar 10, 2016

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facebook canvas ads

Facebook launches ‘Canvas’ – the new interactive, full-screen mobile ad format

As a nation, our share of time spent online and on mobile devices is rapidly increasing, with a staggering 80.3% of digital shoppers using mobile to complete their transactions.  This recent discovery highlights the growing need for brands to generate more engaging creative and an all-around better user experience for potential customers. Introducing Canvas: a […]
Post by Madeline Embleton

Mar 03, 2016

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Google is Removing PPC Ads from the Right Side of its Search Results

After much deliberation and testing, Google has finally decided to phase out the right-hand side PPC ads on desktop devices. They’ve toyed with the idea since 2010 and appear to have fully rolled out the change over the course of the past few days. As it stands, no more than three to four paid search […]
Post by Madeline Embleton

Feb 22, 2016

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5 Ways to Improve Your Google Shopping Campaigns

With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns.  I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]
Post by SEO Department

Jan 21, 2016

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The Power of Yahoo Gemini

Yahoo Gemini is the only platform in the marketplace that combines mobile search and native advertising. Whilst Google and Bing continue to dominate the search marketplace, Gemini’s focus on creativity makes it a powerful and unique platform to use and reach customers. What is Yahoo Gemini? Launched in February 2014, Yahoo Gemini brings together mobile […]
Post by Madeline Embleton

Jan 13, 2016

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An office desk with a laptop, a notebook and a pen

2016 Biddable Predictions

2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server requirements) – we’ll ignore the fact that we still […]
Post by Paid Search Department

Jan 11, 2016

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Creative 2016 Predictions

Its that time of the year when the industry tries to predict what the future might hold. Creative is tricky to predict, especially design. I truly value, original, creative thinking. Trends tend to clone an original concept or look and feel and apply it to something whilst lacking insight. So my predictions follow technical developments […]
Post by Darren Walters

Jan 07, 2016

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Working at Harvest

At Harvest we are proud of our team and we are even prouder to recruit placement students for a year to help strengthen their profession in the digital marketing industry. So September last year we hired two wonderful students to work in our SEO department to experience first-hand what it feels like to work in […]
Post by Analytics Department

Sep 07, 2015

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Image of an office desk with payment systems

Apple Pay Review

The week started off well and created a buzz amongst the digital world after Apple released Apply Pay to the UK Market As a digital agency of course we had a few people in the office who couldn’t wait to get stuck in and experience this new service from Apple. Since the launch, our Creative […]
Post by Analytics Department

Jul 17, 2015

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