Harvest Logo

The Harvest blog

Category: Content

Meryl Streep shouting something to conference speaker

Amplifying your content

Content marketing is a dream. I don’t know why more people don’t do it! Did you know that content marketing generates as much as three times the amount of quality, organic leads as traditional outbound marketing?? Crazy right? No wonder everyone is jumping on the bandwagon. The only problem now is that the marketplace is […]
Post by James Fisher

Feb 05, 2018

0

The power of emojis in marketing

The power of 😂😍🙄😋 {emojis} in marketing

Emojis are a phenomenon because of their power to engage and encourage a positive response. Capabilities to include emojis within social campaigns are old news, but Google has since announced that they will feature emojis in search results when they are considered relevant and fun. Google is favouring emojis in organic search results, but it […]
Post by Madeline Embleton

Dec 06, 2017

0

content frameworks activation banner

Effective Content Marketing: Activating your content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Nov 20, 2017

0

content frameworks hero banner

Effective Content Marketing: Hero content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Nov 06, 2017

0

content frameworks hub banner

Effective Content Marketing: Hub content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Oct 23, 2017

0

Content frameworks hygiene banner

Effective Content Marketing: Hygiene content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Oct 09, 2017

0

hero hub hygiene intro banner

Effective Content Marketing: Hero, Hub and Hygiene

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Sep 25, 2017

0

Wallpaper containing dollars, globes and hearts

Amplifying your content with a paid, earned and owned media strategy

Because it’s not good enough to just create content, you need to promote it too. We constantly hear that content is king. Over and over we hear about the importance of content, how to create 10x content and why it’s essential for brands. But more and more content is going completely unnoticed. Beckon found that […]
Post by James Fisher

Aug 29, 2017

0

St. Patricks Day Marketing

Brands and St. Patrick’s Day marketing success

If you hadn’t already noticed that today has a particular tint of green about it, it’s St. Patrick’s Day. A worldwide celebration of Ireland’s patron saint, and lucky for us Londoners, a particularly sunny Friday. Out of 33 million Irish-Americans, 56.1% are planning on celebrating St. Patrick’s Day in the US, making it the fourth biggest […]
Post by Madeline Embleton

Mar 17, 2017

0

creative campaigns 2016

The best creative campaigns from 2016

We take a look back on the best creative campaigns from 2016, focusing on all the best bits… innovation, concept, social and video. It’s been one crazy year with Brexit, Trump and not to mention the Kimye shakedowns (obviously). But as 2016 draws to a close, it’s time to give credit where credit is due. […]
Post by Madeline Embleton

Dec 22, 2016

0