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Tesco needed to capture purchase intent in one of the key retail periods of the year.

By using a homepage takeover, we ensured competitor brands couldn't capture our audience.

What we did

Brief

Easter is a key retail period for Tesco and we needed to make their brand stand out whilst also neutralising competitor campaigns.

Solution

We ran a homepage takeover on The Daily Mail Online with distinctive branding, as we know historically that these users have a high propensity to convert.

Results

We actually delivered a 1.72 percent click-through rate as a result of this campaign, having delivered the message to over 2.8 million people.

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