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We helped Bathing Solutions to challenge the perceptions about old age.

Bathing Solutions wanted to highlight the fact that people can still be valued members of society as they get older.

What we did

Brief

Bathing Solutions wanted to develop a campaign designed to challenge people’s perceptions of older people being useless parts of society.

Solution

We created a thought-provoking video that challenged people’s perceptions of what an older person should be, or how they should behave.

Results

Our video resonated well with the targeted, older audience – many of whom then came forward to share their own stories about how they still felt young at heart.

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