Are Brits still crazy in love with Valentine’s? Is Valentine’s Day spending still on the rise? Or is it just one big cliché?
In 2018, it is safe to say that UK consumers are still willing to splash out on the ole’ classic chocolate box. We’re set to go chocolate box crazy as expenditure on confectionary increases by almost 16% compared to 2017.
While some timeless classics still remain, the dating scene has made its mark in the digital space. Online dating continues to make waves with 5% of users feeling dating apps allowed them to feel more comfortable and to be themselves in dating scenarios, plus a lucky 46% of dating app users met their current partner online!
Online dating has gone so far that over half of British singles having never asked someone out on a date face to face, only online – does any old school romance still exist? Astonishingly 46% of singles had never broken up with someone in person, but online or via texting. 🐍 🐍
Luckily we’re not just using our phones to match (or break up) with each other. Media IQ state that over 25% of us use our phones to buy presents, while 17.8% rely on their phones to make a dinner reservation or for a hotel booking (17.2%).
So it’s a mixed bag. As loved-up couples run around trying to organise romantic dinners and couple retreats could this make 2018 the most expensive UK Valentine’s Day to date?
While Valentine’s spending appears to be on the rise, the singletons aren’t just going home to wish the day away. In fact, in 2017, 2/3’s of women planned to celebrate the day, even without a man by their sides. 💃