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Third party data dropped from Facebook

Third party data dropped from Facebook

Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, you can overlay data from data providers like Experian and Acxiom on top of remarketing audiences or...
Why is Facebook delivering less for more?

Why is Facebook delivering less for more?

As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad spend is increasing rapidly (spend more than doubled in the first half of 2017 alone according to Adstage data),...
Why you should work with micro influencers

Why you should work with micro influencers

Influencer marketing is the newest trend for marketing, taking over from programmatic. There’s been a huge shift towards making full use of this form of marketing, developing it into a fully-fledged channel over the past few years. It’s not hard to see why. On...
Segmenting your audiences

Segmenting your audiences

In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on...
How to make live streaming work for your business

How to make live streaming work for your business

Live streaming isn’t a new concept anymore, it’s well and truly integrated into our social platforms, an astonishing 80% of social users would rather watch live video than read a blog. So we know it works. We know it can be successful. We’ve seen it. Remember this?...