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Segmenting your audiences

Segmenting your audiences

In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on...
Hyperlocal advertising on the Tube

Hyperlocal advertising on the Tube

Towards the end of November last year, Transport for London (TfL) undertook an interesting, yet slightly controversial trial into our movements throughout the tube. To do this, they tracked our phones – which makes sense. We’ve got our phones on us at all times, so...
Display 2017 Predictions

Display 2017 Predictions

It’s the end of the year, which means that it’s time for me to sum up my 2017 predictions for display, in between Christmas shopping and eating mince pies. Well, here’s what I think is going to be big next year, based on what’s happened this year. #1 Voice search I...
2016 Biddable Predictions

2016 Biddable Predictions

2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server...