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Track to the future

Track to the future

and by future, we mean today. Analytics, tracking, and tagging are words synonymous with digital marketing. However, we often find that a lot of businesses aren’t entirely aware of information that either could be or is actually at their fingertips. Which then leads...
Attribution Modelling I: the Beginner’s Guide

Attribution Modelling I: the Beginner’s Guide

In the modern age, people visit your site multiple times before they convert. Yet many of us use the most simplistic attribution model – Last Click – giving us an incorrect view of how sales are coming to the site. Changing the attribution model that you use on site,...
Infographic: UK Spending on Mother’s Day

Infographic: UK Spending on Mother’s Day

In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day. But the short time period does...
MeasureCamp #8 – The (un)Conference Review

MeasureCamp #8 – The (un)Conference Review

What better way is there to spend a Saturday than attend an Analytics (un)conference? I am sure there are quite a few but I personally rather enjoyed MeasureCamp 8 which took place last Saturday. The format is quite unconventional in that there isn’t a set schedule,...
How to Make the Most of Calculated Metrics

How to Make the Most of Calculated Metrics

Have you found yourself downloading reports from Google Analytics to Excel and adding new columns to calculate metrics that GA doesn’t provide by default? This boring and time-wasting task belongs to the past thanks to Calculated Metrics. Calculated Metrics are...