Archive for March, 2018

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Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, you can overlay data from data providers like Experian and Acxiom on top of remarketing audiences or core audiences from Facebook. This data is available as ‘Partner Categories’ within […]

As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad spend is increasing rapidly (spend more than doubled in the first half of 2017 alone according to Adstage data), the number of ad impressions available remains level. This means that […]

Google wants a faster web, and they’ll stop at nothing to get it. They’ve recently made announcement after announcement that shows that improving the page speed of the web is one of their top priorities. First, they’re making page speed a ranking factor. They also announced that they’re deploying a specialist team to accelerate the […]

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