Archive for November, 2017

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November 27, 2017

James Fisher

News

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The dust has now settled on Singles Day, and I’m over the fact that Nicole Kidman introduced Jack Ma’s upcoming martial arts film (yeah, I don’t know either). But Singles Day is enormous, there’s no denying it. The CMO of Alibaba once said that – something that is looking increasingly more likely each year. But […]

November 15, 2017

MaddyEmbleton

Display

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As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions. If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in […]

November 8, 2017

Sam

Facebook

Social Media

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Anybody who’s come into contact with Facebook Ads Manager knows that accessing any useful insights into your campaigns is like drawing blood from a stone. As such, we could only dream of them giving us access to a competitor insight tool – think the business version of trying to stalk your blind date after Facebook […]

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