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January 16, 2012

Mike Teasdale

Analytics

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Here’s a short video that sums up a lot of the issues and excitement around ‘big data’ – a subject that is driving rapid change in display advertising. It compresses a whole afternoon of big data fun at a Criteo conference into an action-packed seven minutes. If you watch until around the half-way mark, you’ll […]

January 13, 2012

Mike Teasdale

News

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  One of the best-known blogs on web analytics is Occam’s Razor written by Google’s Digital Marketing Evangelist, Avinash Kaushik. And Occam’s razor is the idea that if you have to choose between a number of competing theories, the simplest will normally be the best. Perhaps there’s a hint of wishful thinking in Avinash’s choice […]

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