Harvest Digital takes a user-centered approach to web design & build. By ensuring that users are at the heart of the design, we retain the delicate balance between brand, experience and technology. We often go outside of the web design ‘box’ to ensure that all key consumer touch points (such as display adverting campaigns, call centres and search marketing campaigns) are considered with an aim of creating a consistent and pleasing user experience.

We like to think of user experience as a bit of a science that enables the project team to make informed and educated decisions based on:

• Understanding the current and potential user base
• Understanding the user’s needs and goals
• Understanding the contextual scenarios users may be faced with
• Understanding how users may interact with the website
• Understanding the user’s emotional journey

We have an experience toolkit that we apply according to the specific requirements of each project. Our experience toolkit includes activities such as: contextual enquiries, interviews, focus groups, card sorting, affinity diagramming, personas, needs analysis, user journey definition, concept scamps, wireframing, lo-fi and hi-fi user testing - to name just a few.

Harvest Digital is also very keen to work collaboratively with clients to explore and understand the business drivers behind each project, thus ensuring a solution that is business savvy, technically feasible and pleasing to the user.  Our goal is not to generate a pile of dusty documents but to help you reach tangible business targets including:

• Increased revenue - the better the user experience offered by a product, the more users will choose to use it / buy it, over the competition.
• Increased customer loyalty - with the right user experience, customers become loyal, they will choose to support your brand and share with peer networks. This can reduce customer acquisition costs dramatically.
• Reduced customer service costs – if your product is easy to use and provides the right features people may contact you less.
• Reduced project costs and timescales – the process involves users and stakeholders early on in the project which can help to avoid costly changes later on.

The field of user experience design has its roots in human factors, cognitive psychology and ergonomics, a field that since the late 1940s has been focusing on the interaction between human users, machines and the contextual environments to design systems that address the user's experience.

AGA | This is my AGA

Mashups and user generated content are just for kids, right? Wrong! This site let AGA fans put their AGAs on the map - and even the Sunday Telegraph loved it!

V&A | Cold War Modern

Here's some pitch work we did for a recent project at the V&A. We love our work - and the exhibition looks cool as well.

M35 | Website redesign

The new m35 website works as a sales support tool and to reflect the latest marketing positioning messages being developed by M35.

Auto Trader | British Motorshow

Ferrari or Feista? Porsche or Punto? Our exciting interactive kiosks at the British Motorshow certainly got people talking.

Auto Trader | Advertising Solutions

Harvest were asked to increase greater media opportunies on-line and offline for Auto Trader with this website.