Work
Search Marketing
Effective search marketing is half art and half science. We use market-leading tools to build out keyword lists, track and manage search campaigns. And we have the craft to write great ad copy and combine it with effective dynamic landing pages.
As a leading search marketing agency we see search as completely central to digital marketing: at the same time, we have a good understanding of how search can be integrated with channels like online advertising and email marketing to drive the best possible results for clients.
Pay-Per-Click (PPC)
Harvest's team of Google Accredited Professionals use all the tools at their disposal to achieve the most from your Pay-Per-Click (PPC) advertising budgets. We provide integrated tracking and reporting across search and display to help you understand the impact of all your online campaigns.
Natural Search Optimisation (NSO)
It’s has never been so important to have your website naturally visible in the results of search platforms for queries and content which closely relate to your business or organisations offering.
Search engines and internet surfers alike are increasingly getting smarter. The plethora of ever growing social media platforms constantly expands. Subsequently, search engines are always updating their algorithms in order to provide richer, more dynamic search results.
In true Harvest fashion our approach to Natural Search is entirely user centric, we consider what information people are looking for and how they’re looking for it. We then utilise and understand the latest internet technologies and follow best practice guidelines from major search engines.
This allows us to provide our clients with solutions, which satisfy the needs of their target audiences whilst simultaneously increasing their visibility within natural search platforms and results.
Social Media
There are so many buzz words flying around to label the use of true organic web 2.0 marketing: Social Media Optimisation, Social Media Marketing, Buzz Marketing, ePR, PR 2.0... the list goes on and on.
We believe they’re all valid but why label something and try to put into a container? True social media is organic, engaging and designed to add value to a user’s on-line experience.
Instead of providing our clients with another three worded name as a service we consider all digital marketing methods and disciplines in order to put together a bespoke social media solution which is tailored to reach and more importantly appeal to their target audience.
Widgets, gadgets, games, blogs, forums, social networks... if they work for you we’ll use them in the most effective way possible. On top of all this we’re a knowledge hungry bunch that’s always busy discovering new things, so sometimes you’ll hear about things on the web that you may not have heard of!
Plan | "Life Changing Letters" Campaign
We wanted to create an engaging, compelling campaign for Plan UK to help drive donations through child sponsorship. To do this we focused on the unique bond that a sponsor forms with a child.
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The Brooke | "Help Both" Campaign
The Brooke wanted to make more people aware they actively help children as well as animals. We built a micro site displaying two stories, one from a donkey and one from its owner, that helped honour the work The Brooke are doing.
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