Work

Navteq "Sat Nav update" emails

Navteq wanted people to how important it is to make sure their Sat Nav systems are updated, so we created an email template that can support a range of messages. Our design was kept deliberately simple, allowing space for the offers to be very prominent. Harvest managed the regular large scale, Europe-wide email broadcast of 6 multiple languages with local variants. The result? The emails received click through rates of over 50% with an open rate of 42%. Great stuff.