Work

NAVTEQ Registration Project

Our campaign creative integrates a clip from YouTube, which stops half way through so the user is left wondering what happens. The user is invited to click through to the landing page to watch the rest of the clip.

Once on the landing page, the user can satisfy their curiosity by viewing the clip again as the outcome is revealed. "You'll always know what's coming next" if you register your system is the message - and we use the whole of the page to explain who NAVTEQ are and why the user should buy into their proposition.

DR banners with the purpose of capturing email addresses for reminder emails and other future communications also supported the "See what's coming next" part of the campaign.