Work

RBS RBS.co.uk redesign

Following a review of the RBS brand Harvest where asked to undertake a rebrand of the RBS.co.uk site.

We created an over all strategy and creative direction for use of the new colour palette, product headings, iconography and button styling. The brief specified that the changes should not rely on new development of the pages but to simply overlay the appropriate elements with the strategy. A major change was the product headings which needed to reflect the new brochure style with the Blue bar, ‘nick’ and full bleed imagery style. All of the imagery on the site was reshot by harvest in full bleed to be consistent with the offline work, mimicking the depth, angel and tonal colour also. The final design is clean, approachable and ultimately the client is happy.

Project URL: www.rbs.co.uk