Work

NatWest Natwest Personal Banking

We wanted to create an experience that helps customers make sense of the products and services available to them. The new design is clean and simple, combining an understanding of consumer buying habits with a simple hierarchy of navigational signage. Clear signposting for online banking, consistent link language and simple product tables all make the experience more far more enjoyable. The result? 120% increase in account activation for Savings and 30% increase in account activation for Current Accounts.

Project URL: www.natwest.co.uk