Work

Auto Trader Advertising Solutions

Auto Trader has recently re-positioned their business and there was a need to increase their media and advertising opportunities, as well as simply raise awareness and provide useful data for advertisers. One of the main aims of the search optimised and content managed site was to change people’s perception of Auto Trader; it is not just for second hand cars. Harvest Digital designed and developed the site - which was built using XHTML, CSS, Javascript (JQuery), PHP and MySQL with an open source content management system. The site also incorporates a useful research repository - containing on-line user research conducted by Auto Trader.

Project URL: advertising.autotrader.co.uk