Harvest began working with SageOne in June 2011. The aim of the SEO campaign was to increase the number of organic visits to the SageOne website. Once arriving on the website we wanted to encourage users to sign up to a trial on one of the SageOne products.
Harvest initially devoted resources into ensuring that Sage One site had a number of technical issues resolved, while developing a relevant keyword set with shared learnings from the Paid Search team. We then looked into existing traffic to understand the intent behind organic searches. From there a content strategy was developed based on meeting the demand from search intent. We continued to expand the content and link acquisition strategy while regularly returning to audit and improve the technical structure of the site.
All of SageOne’s chosen keywords rank highly in organic search. Resulting in high numbers of traffic as you can see below.