When carefully managed, Paid Search is one of the most cost-efficient and scalable Digital marketing channels. PPC can be viewed as the ultimate pull form of online advertising, representing 58% of the share of digital adverting. Paid Search offers digital marketers the highest ROI in the most effective way possible.
Harvest has worked with PPC for over 13 years, and as time has gone by we have adjusted to its growth in complexity, and have enjoyed its vast improvement and development. At Harvest Digital we appreciate the importance of Paid Search and this year PPC spend has increased by 14.5% YoY, from £2.77 billion to £3.17 billion.
Our Google-accredited Paid Search team is one of the most experienced in the industry and will use their skills and knowledge of the latest technologies to deliver increased leads and higher revenues for your business.
At Harvest Digital, we ensure that our paid search accounts benefit from a healthy and balanced mix of keywords that offer both value and volume.
We ensure that we defend our clients’ brands on the paid search landscape, through nurturing and protecting their brand terms. Whilst doing this, we also expand, creating a greater level of market share through keywords.
We’re experts at growing search volumes whilst hitting strict performance targets, ensuring that even for the most competitive terms, we’re driving click volume up and cost per sale down consistently across all our accounts.
It’s key to have the tools and experience to be able to develop the right strategy across accounts, and also to have a cross–channel view on performance across the full digital piece and planning.
We work efficiently and fast. We built 150,000 keywords in two weeks for one of our Harvest Digital travel clients, demonstrating the level of dedication and ability in our team.
We are a very passionate team waiting to tackle any of your Paid Search needs so please get in touch at firstname.lastname@example.org. If you want to find out more check out our latest blog posts: