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Data and Analytics

As a performance agency, data sits at the heart of what we do.

Our approach

Integration

As a full-service digital marketing agency, we work with data from a wide variety of sources: web analytics, ad server, search engines and clients’ own back end data from tools like Salesforce.

Insights

Whilst the data is often complex, we’re experts at clarifying things down to simple actionable insights. Our data team is continually asking ‘so what?’

Planning

A key area for us is planning and budget allocation across multiple channels. Our solution uses machine learning to solve these complex problems and define the optimum cross-channel strategy.

Reporting

We use the same kind of data visualisation software you’ll find in the City of London to create our charts and reports. Everything is available in Excel, or in live dashboards you can access on desktop and mobile devices.

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