Analytics and reporting
Data is the oil of digital marketing, but like... Read More »
Analytics and reporting
Data is the oil of digital marketing, but like oil it is only useful once it is refined. We are experts in locating the valuable clues within digital marketing data and helping to derive actionable insight.
As you'd expect, we have a broad, multi-channel view of data. Our dashboards let you track multiple goals across the customer journey encompassing metrics from search, display, social media and web analytics.
- Attribution modelling
- Dynamic dashboards
- Campaign reporting
- Segmentation and testing
- Propensity modelling
Creating the assets for digital media... Read More »
Creating the assets for digital media - banners, buttons, video and games - is too important a job to leave to your web design agency!
It takes a very different set of skills to capture someone's attention in a few seconds. You don't only need to be highly creative - you also need to understand how technology is changing, so that many display and video ads are generated dynamically in real-time.
We have created hundreds of direct response and brand campaigns and can help your digital marketing achieve your goals.
- Online Brand Strategy
- Integrated Campaigns
- Rich Media Display
- Digital Design
- Banners for mobile and tablet
Media buying used to be about scale and efficiency... Read More »
Media buying used to be about scale and efficiency - but the rise of exchanges and biddable media has changed all that.
Now you need a media agency with the intelligence and analytical ability to make sense of a real-time bidding environment.
The stakes have never been higher - because if you get it right, display media can deliver scalable performance to your digital marketing and energize your brand.
- Media Strategy
- Display Planning and Buying
- PPC Search
- Affiliates and Partners
- Analytics and Insight
- Mobile advertising
Email marketing is one of the most cost-effective digital channels... Read More »
Email marketing is one of the most cost-effective digital channels - but it is changing fast and your thinking needs to keep up. Social media integration should be part of any email marketing strategy - especially now it is so easy to measure the impact of an email in clicks, tweets and likes. And the big story of course is the rise of mobile email, firmly established as the most popular activity on the mobile internet.
Mobile email throws up a new set of technical challenges and some exciting opportunities.
- Email design and copywriting
- Template development and testing
- Campaign management and delivery
- Tracking and reporting
- Training and consultancy
Natural search is the big game of digital... Read More »
Natural search is the big game of digital marketing. Get it right and you can save a fortune on your PPC spend. Get on the wrong side of the algorithms and you can turn your search traffic to dust.
More often than not, we're managing natural search as part of some broader digital activity. Typically we are working to optimise traffic from paid and natural search, tracking everything back to consistent goals and looking across an entire search history as we make our decisions.
The process would normally include on-page optimisations (hopefully minor where we built the original website!), plus a linking and content strategy including social media. All this is of course supported by a wealth of data, both from middleware like Marin and from analysis of your web metrics.
- Site audits
- Link building
- On-site optimisation
- Content strategy
- Reputation management
Search marketing sits at the heart of digital marketing... Read More »
Search marketing sits at the heart of digital marketing. According to the IAB, two thirds of all media budgets go on paid search - which makes Google the biggest single media channel ahead of ITV.
It delivers great ROI - but it's expensive and bid prices are rising. It is also getting more complex, with new search platforms like mobile, and campaigns typically encompassing tens of thousands of keywords.
Our search team is one of the most experienced in the industry and they are supported by best-of-breed technology and a great data team. The end result - even for highly competitive terms we're driving click volume up and cost per sale down consistently across all our accounts.
- search account audits and setup
- tracking and reporting
- search management
- mobile search
We're as excited about social media as everyone else... Read More »
We're as excited about social media as everyone else. Channels like Facebook have made a massive impact on the media landscape - they are the perfect place to amplify campaigns and to engage with your customers.
For the big players like Facebook, YouTube and Twitter, we deliver integrated campaigns balancing content and paid media. But for many of our clients, particularly in areas like B2B or tech, niche social media sites are much more relevant - so we'll look at tactics that engage with these small but important audiences.
As ever, we have strong views about measuring social media. The short answer is that it's important to measure against a broad set of metrics beyond the obvious (but fairly useless) likes and follower counts. For the long answer, take a look at this presentation we gave at Ad:tech.
- Community Management
- Buzz Monitoring and Reputation Management
- Social Media Planning and Buying
- Social Commerce
- Social Intelligence, Insight and Research
No one believes in 'build it and they will come'... Read More »
No one believes in 'build it and they will come' as a web design philosophy any more.
These days, the web site and its online marketing are inseparable. Successful websites need to integrate with traffic from email marketing, display and search campaigns. Content needs to be optimised for search engines. Community needs to be fostered, both within the website and on relevant social media sites.
When we design websites, we take all these factors into account, as well as creating a site architecture that is easy and fun to use and delivers a compelling user experience.
- Website Design
- Information architecture
- User Experience and Interface
- Content Management Systems
- Social Applications
- Web Hosting and Management