User-centred web design
When we talk about delivering the full value of digital, we mean value across brand experience and web usability as well as direct online sales.
A great example is our redesign of the Sage website. The final result had to deliver a ‘breathtaking customer experience’ in line with the Sage brand guidelines. It had to help new and existing customers to choose exactly the right product to meet their needs. And it had to deliver good quality sales leads and support Sage business partners.
The visual design and copy are the culmination of a complex process that involved totally re-engineering the information architecture behind the site to create some clear new customer journeys, particularly for people who were completely new to Sage.
The new site looks great – and so do the results!