Our redesign of NatWest’s personal banking website recently went live at www.natwest.co.uk. We are delighted that it has been chosen as one of the finalists in the financial services category of this year’s prestigious Revolution Awards.

Harvest was asked to create a visual design which solved a number of user experience issues, including simplifying user journeys on the website, helping visitors decide on the right product for them, improving the visual appeal of the website, increasing conversions and supporting wider commercial goals.

Harvest used agile project management techniques to focus efforts on a single page or problem at a time. This meant the turnaround time from brief to new work going live on site was as little as seven days. This enabled quick feedback from live testing, and the client benefited from an immediate improvement in site performance

Behavioural research consultancy, Bunnyfoot worked on the user experience and eye-tracking research for the redesign which Harvest then deployed.