Mike Teasdale, Planning director at Harvest Digital, will be speaking at ‘Internet World’, the UK's largest B2B Internet event – taking place in Earls Court 2, London, from the 1st to the 3rd of May 2007. His session on Thursday will be ‘An overview of the best practice for integrating search engine marketing with your overall digital strategy’.

The discussion will shed light on how PPC, search and affiliate marketing can work together to maximise ROI. He will also discuss how consumers react to search engine marketing while also examining the process of integrating offline activity with search marketing. A hot topic at the moment - Mike will discuss the impact of display advertising on your search response rates and how display activity can be reconfigured to play a part in SEO strategy.

If you can’t make the session, drop us an email to request the slides – best email is info (a) harvestdigital.com.

Mike is also speaking at two forthcoming IDM training events:

Effective Business-to-Business Email Marketing, 10th May 2007

Effective Email Marketing: Beyond the Basics , 16th & 17th May 2007