harvest digital

P&V Holidays has appointed online marketing agency Harvest Digital to manage its online media for launch in the UK.  Harvest, will increase awareness of P&V Holidays in the UK and position the brand as the leading provider of self-catering holidays in France and the Mediterranean

Initial activity includes a two-month campaign to promote summer holidays in France with P&V Holidays to an affluent family audience.  Harvest has planned and bought a range of display media including major portals, TripAdvisor, and the travel channel on Times online as well as retargeting activity on Advertising.com.  Visitors can click-through to www.pv-holidays.com to book with highly competitive prices for online bookings.

Anne-Lise Seurat, Head of Acquisition for Europe at P&V Holidays comments, ‘We want to increase our footprint in Britain. We were looking for an agency that understands the online travel market in the UK.  We have selected Harvest because of their experience on brands like Thomas Cook and Cheapflights, their ideas and their creative approach to media buying.’

Emma Wilson, Director at Harvest Digital adds ‘The UK market is a strategically important territory to P&V Holidays, who are already very strong on the continent.  We will ensure they have a good share of voice on travel media targeted at 35+ ABs interested in European holidays and track and optimize the media to improve the overall performance and boost awareness.’

The creative highlights the range of self-catering accommodation in residences, holiday villages and hotels from P&V Holidays, including beach, mountain, rural and city destinations in France, Spain, Italy, Morocco and Tunisia.  Other media includes Yahoo! and Travelsupermarket and integrates with above-the-line and PR initiatives from P&V Holidays.