Harvest speaks at three key industry events
Following the success of Netimperative’s Sector Seminar on Online Publishing & Media last week, Mike Teasdale, Planning Director, will be speaking at more key industry events today.
Mike will be speaking at the IDM’s Effective Business-to-Business Email Marketing seminar today, November 22nd at the IDM in Teddington. This seminar will cover everything from how to build, design and write effective messages to what data you need to drive your email programme, how to ensure your message is not stopped by spam filters and how to test campaign ideas. This seminar is a must for both client and agency personnel working in the B2B marketing space, who want to ensure that they are using email to its maximum effect.
This evening, Mike will be taking part in the IAB’s winter debate – ‘is online killing the pleasure of shopping’? This takes place at Rex Cinema & Bar, Soho from 6.30pm till late. The panel will argue whether online shopping can really match the pleasure of the high street shopping experience. It is estimated that almost 14 million pounds will be spent online during the upcoming festive season, can online shopping can really match the pleasure of the high street shopping experience. Do online retailers still lag behind with poor site usability, little integration of online and offline sales experiences and neglected online advertising campaigns? It promises to be an animated debate!
