harvest digital

Online marketing agency Harvest Digital has created a Norwich Union branded World Cup themed game to be sent to Financial Advisors on a viral email.Designed to promote Norwich Union’s online planning tool, Forecast, the game encourages participants to allocate a virtual £100,000 across the 32 teams in the World Cup and compete against other advisors with a member get member referral scheme.  There is a prize of a £3,500 holiday for the winning entrant who at the end of the contest has the largest portfolio worth.  There is also a runner up prize of a holiday worth £1,500.

Designed, integrated and executed by Harvest Digital, the ‘Football Forecast Competition 2006’ features a branded microsite that links to a database of the World Cup fixtures and a league table of entrants, as well as a clickthough to a landing page about the Forecast product.  Entrants are asked to spread the £100,000 as they see fit across the 32 teams in the Cup with goals scored and games won by lower ranked teams counting for more return than goals scored by the higher ranked teams. Participants receive a confirmation email after entering their details, email address and team name, and then alert emails are sent out after every round showing their position, based on their portfolio worth, in the league table of entrants. The initial email will be sent to Norwich Union’s database of financial advisors and a referral email can be completed by them to invite other people to play.  Sales Consultants from Norwich Union will also compete.

Simon Quick, Norwich Union Life explains: ‘Forecast. Our online planning tool, enables financial advisors to plan their clients’ investment portfolios online.  They use their judgment when it comes to advising clients how to balance the risk in their portfolios and they can use the same skills to allocate risk across the World Cup teams with the chance to win a holiday as their reward.

‘We asked Harvest Digital to produce the campaign because of their excellent work on building the Norwich Union extranet for financial advisors, their understanding of the online financial services industry and their creative skills.’

William Corke, partner, Harvest Digital adds, ‘Financial Advisers are a key audience for Norwich Union and the insurer is improving the service and support it gives them.  This viral offers an opportunity to engage with them on a fun level as well as promote their new online tool.  We expect advisers to make good use of their risk balancing skills and compete with other advisers throughout the World Cup.’The extranet for financial advisers, www.adviser.norwichunion.com, provides advisers and their staff with the information and support they need to advise clients about Norwich Union’s range of financial products and services.  Harvest Digital overhauled the navigation, reordered the content and created product specific pages and ensured it complied with priority 1 guidelines of the W3 Web Content Accessibility Guidelines earlier this year.

, provides advisers and their staff with the information and support they need to advise clients about Norwich Union’s range of financial products and services.  Harvest Digital