harvest digital

Norwich Union Direct for your Business is launching its first online advertising campaign. Planned and negotiated by online marketing agency, Harvest Digital the campaign aims to generate sales of products including small business insurance, professional indemnity insurance and residential property owners insurance.

Harvest Digital has booked banners, buttons and integrated media on finance and property sites including thisismoney.co.uk, interactive investor, clearlybusiness.co.uk and the commercial sections of property portals. The creative is designed in-house in Norwich Union?s distinctive yellow and blue and features the ?quote me happy? strapline.

Emma Wilson, Client Services Director at Harvest Digital explains, ?We are targeting landlords with less than six properties and owner-managers looking for small business insurance. The simple call to action aims to drive requests for online insurance quotations from this specific sector and increase the NUD business customer base. It?s a significant part of the marketing activity for Norwich Union Direct for your Business with strict CPA targets.?

John Mead, Small Business Manager at Norwich Union adds, ‘It is essential that small business owners and landlords protect their business, but each SME has different circumstances. We offer a flexible insurance product with additional options such as Business Equipment cover, personal accident policies and legal protection for cases such as the removal of squatters. Harvest Digital?s approach will target a broad range of relevant small businesses that can clickthough to request a tailored quote. We have selected Harvest Digital to manage this campaign because of their track record in running CPA-focused campaign like this and existing relationship with Norwich Union.?

The standard landlord insurance policy includes building cover, loss of rent, glass and sanitary and communal area cover with optional cover for contents, employers? liability and engineering cover for instances such as heating breakdown. Norwich Union Direct for your Business small business policies include commercial legal protection and Public Liability and Product Liability cover with optional policies for loss of income, stock loss, theft or accidental damage and business travel cover.