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Lies, damned lies and social media statistics

The other day I read an interesting article by KISSmetrics: “How to Master Social Customer Acquisition”. Amongst the social media statistics was one I found particularly interesting – that 77% of B2C companies have successfully used Facebook for customer acquisition …

Enhanced campaigns from Google – our verdict

Google recently announced the launch of ‘Enhanced Campaigns’ – a change that is being phased in over the next six months across Google Adwords accounts. The change means all new campaigns in Google Adwords will be able to target different …

Content strategy and the customer journey

All the expert predictions for 2013 have been made and the team at Smart Insights has kindly done the legwork and boiled them down to two specific areas of digital marketing that the pundits generally agree will be big this year – …

Are we ready for Video Ads In Search?

When Yahoo! first launched RAIS (Rich Ads In Search) back in 2009, Search Engine Land was asking “Are Video Ads Golden?”.  3 years on, the RAIS are back on the Search Alliance Network and yes, they really are a golden …

Benchmarking your Facebook content strategy

OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video. So the question …

The Interactive Direct Marketing Ecosystem

A few weeks ago I blogged about Nate Elliott’s post on the Interactive Brand Ecosystem. Essentially Nate is arguing that we need to move from a TV-centric way of thinking and adapt to a planning process that puts the website …