May 20, 2013 Lies, damned lies and social media statistics The other day I read an interesting article by KISSmetrics: “How to Master Social Customer Acquisition”. Amongst the social media statistics was one I found particularly interesting – that 77% of B2C companies have successfully used Facebook for customer acquisition … →
February 25, 2013 Enhanced campaigns from Google – our verdict Google recently announced the launch of ‘Enhanced Campaigns’ – a change that is being phased in over the next six months across Google Adwords accounts. The change means all new campaigns in Google Adwords will be able to target different … →
January 25, 2013 Content strategy and the customer journey All the expert predictions for 2013 have been made and the team at Smart Insights has kindly done the legwork and boiled them down to two specific areas of digital marketing that the pundits generally agree will be big this year – … →
December 5, 2012 Are we ready for Video Ads In Search? When Yahoo! first launched RAIS (Rich Ads In Search) back in 2009, Search Engine Land was asking “Are Video Ads Golden?”. 3 years on, the RAIS are back on the Search Alliance Network and yes, they really are a golden … →
November 22, 2012 Benchmarking your Facebook content strategy OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video. So the question … →
November 15, 2012 Real-time multivariate testing within email marketing We love email marketing. And we really love testing. So naturally we really really love the idea of multivariate testing within email. A great introduction to this subject is a recent webcast from Basile Fattal at Philips which gives a … →
November 5, 2012 Digital marketing lessons from the US election Not many people know this, but for twelve months in the early 90s, I was Neil Kinnock. I was working as a copywriter for an agency that held the Labour Party account and it was my job to write all … →
October 4, 2012 Let’s talk about me: authorship and authority in the digital age In the boring old real ‘analogue’ world, ideas of authorship and authority naturally sit together. Over time we work out who is talking sense and who is full of hot air. While I can work on simple hypotheses like ‘if … →
October 1, 2012 Google Tag Manager launches with Harvest as certified partner Google Tag Manager is a brand new service from Google designed to take away the pain of managing multiple tracking tags on your company website. Here’s a nice video explaining how this free service from Google can help. Google Tag … →
September 13, 2012 The Interactive Direct Marketing Ecosystem A few weeks ago I blogged about Nate Elliott’s post on the Interactive Brand Ecosystem. Essentially Nate is arguing that we need to move from a TV-centric way of thinking and adapt to a planning process that puts the website … →