Work

Media Planning

We have a very different approach to media planning compared with many of our competitors.

We're happy to included small placements on a plan - so we'll look beyond the normal big networks and portals.

We also work incredibly hard to optimise a plan once it's running. It's more work for us - and more return for our clients.

Much of our media work is digital direct response where our goal is to drive new customers through the web channel.  As such, whilst we buy media on a CPM, CPC, CPA or blended basis, we routinely report results of every placement on a cost per action basis.

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Our integrated campaigns for Riu encompass digital creative and media planning and buying.

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