But the other day during a temporary shutdown in the 'login details retention' dept of my brain I required the use of it's 'password reminder' service.
Steve Krug champions the mantra 'Don't make me think'. Have a look at this page and see if any question marks appear above your head when you try and get a password reminder...
Reset password? No, I just want a reminder. Forgotten username? No, but I have forgotten my password...
Booooooo!