Lets play a word association game, where you musn't pause, hesitate, repeat a word, or say a word I don't like... otherwise you get a bash on the head like this...or like this...the one with the most bruises loses.... look at each other and go Bleugh! Look at everyone at home and go Bleugh! Everyone at home look at them and go Bleugh!

Ready:
wedding > bride > dress > silk > beautiful > designer > quality > modern > sexy > expensive...you get the idea.

Why then has it taken so long for me to find a wedding dress shop that reflects these values to provide the customer with an experience worthy of the dresses it is selling.

Morgan Davies in Hitchin is a beautiful shop with Kartell Ghost chairs, stylish flocked wallpaper, a chandelier and a chaise for your bridesmaid/mother to recline gracefully on. The staff were friendly, attentive and dressed in simple modern clothes. This is what I expected the 'wedding dress shopping experience' to be like. Alas, I was sadly disillusioned.


It was (thankfully) worlds apart from some of the other shops I have ventured into that have been cold (I'm in my undies here!!), tatty, retro (as in Granny's living room not retro chic) with rude staff that tell you off for taking notes or force you to wear white gloves (I'm the customer here!!). Can you imagine walking into Selfridges and finding it had been refitted by someone who thought old beige carpet and gross floral wallpaper was the key to a luxurious experience (without any tongue in cheek).

Now don't even get me started on the websites for these places.....hall of shame coming soon!