Staff Blogs

Posts by ginger james-royle

Registration by stealthJuly 3, 2008 by ginger james-royle

Where it suits the business model and objectives of the site, I will often encourage clients to opt for registration by stealth.


The main idea behind registration by stealth is that, simply put, registration can often become a blocker to users using a site.  Registration by stealth looks to remove the formal 'registration' call to action and instead focuses on gathering the important bits of information (that the business requires) as the customer is using the parts of the site that they feel are important.

The result is a site that allows the user to move quite freely around the site and then provides them with a very quick and simple form that effectively registers them.  An example is www.justgiving.com where you can sponsor without registering then right at the end of the payment process the user is presented with a cleverly designed box that ask 'Save this card  for future use?', if the user then chooses to enter their password and verify their password - voila! the user is registered without any fuss.

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does a rose still smell as sweet....July 3, 2008 by ginger james-royle

I have to admit it, I have an embarrassing habit of mixing well known phrases and to create a new phrase which still has the original meaning. 


Odd? I agree.

But somehow my mind makes sense of what I want to say, takes what it can and pastes together a bizarre assortment of words to communicate the message... thought it would be good to keep a record of my strange mental model so here goes:

 - its a vicious catch 22
 - the moon and her daughters
 - raw end of the stick
 - brightest tool in the box
 - gidits and gazmos

Similarly, our clever brains are able to unscramble words without really trying.  Apparently when we read we take the first and last letter of each word and make sense of what's in between.  Visit the scrambler to try it our for your self.




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Registration by stealthJuly 3, 2008 by ginger james-royle

Where it suits the business model and objectives of the site, I will often encourage clients to opt for registration by stealth.


The main idea behind registration by stealth is that, simply put, registration can often become a blocker to users using a site.  Registration by stealth looks to remove the formal 'registration' call to action and instead focuses on gathering the important bits of information (that the business requires) as the customer is using the parts of the site that they feel are important.

The result is a site that allows the user to move quite freely around the site and then provides them with a very quick and simple form that effectively registers them.  An example is www.justgiving.com where you can sponsor without registering then right at the end of the payment process the user is presented with a cleverly designed box that ask 'Save this card  for future use?', if the user then chooses to enter their password and verify their password - voila! the user is registered without any fuss.

Read more

what is Contagious?June 19, 2008 by ginger james-royle

what is Contagious?


...a website that is definitely worth a visit if you are interested in ideas, trends and innovations in marketing.

Contagious is a multi-channel publication that focuses on how technology can revolutionise brands.


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what is Contagious?June 19, 2008 by ginger james-royle

what is Contagious?


...a website that is definitely worth a visit if you are interested in ideas, trends and innovations in marketing.

Contagious is a multi-channel publication that focuses on how technology can revolutionise brands.


Read more

is it really that easy?June 12, 2008 by ginger james-royle

I've always wanted to have the time to play around with the tools that sites say are 'easy to embed' or 'share with your friends'. The only site that I feel get this right is Facebook, but then they can control the angles.

So here goes, can i embed this video from DailyMotion... will it be HTML death or surprising success?



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is it really that easy?June 12, 2008 by ginger james-royle

I've always wanted to have the time to play around with the tools that sites say are 'easy to embed' or 'share with your friends'. The only site that I feel get this right is Facebook, but then they can control the angles.

So here goes, can i embed this video from DailyMotion... will it be HTML death or surprising success?



Read more

Is bigger better?June 3, 2008 by ginger james-royle




This giant size suite of living room furniture is a big hit on London's South Bank.

Passers by stopping to clamber and explore, while others watch from the side lines.

Perhaps sometimes bigger is better... if not more fun.

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I don't care how it works!!June 3, 2008 by ginger james-royle

Ok, so not a title that reflects my passion for interaction design but I thought I'd open up with a thought that I have been harbouring for a while now.

Have you ever seen the early Mercedes Gullwing? The entire car is gorgeous and the dashboard is so beautifully crafted that it's no wonder that you just want to touch it. I have a sneaking suspicion, that if you're ever lucky enough to get to sit in one of these cars that the first thing you will do is drool and the second is reach out and touch one of the many tempting dials, switches or buttons!




Why? Well I can't scientifically explain it but there is definitley a correlation between stuff that looks beautiful and tactile and stuff that you just want to touch...

So how does this relate to online? I believe that websites can be analysed to the n'th degree to optimise traffic and user journeys but there will always be a degree of animal attraction. Perhaps if the site is beautifully crafted users may enjoy discovering the functionality over having an interface with everything explained.

Photo from sherlock77 on Flickr

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Is bigger better?June 3, 2008 by ginger james-royle




This giant size suite of living room furniture is a big hit on London's South Bank.

Passers by stopping to clamber and explore, while others watch from the side lines.

Perhaps sometimes bigger is better... if not more fun.

Read more
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