• A week of great news @harvestdigital: Won that Newcastle pitch; Royal Shakespeare co = happy client; we're official google conversion pros #
• Wow… A day full of good news. House stuff, work stuff, life and more all seeming to fit nicely into place. Something's up. What next? #
• Newcastle for a pitch and back to Lewes in a day. Lots of train action #

That's the headline of a story in the Times this morning - which, as my colleague William has pointed out, is one of the all-time great headlines.

Yesterday I was talking at the IDM about email creative and as normal a question came up along the lines of "can I use FREE in an email subject line".

The answer is probably yes.  If you run FREE through SpamAssassin it does give you a negative score of 1.0, but that generally won't be enough to prevent your email from getting delivered - particularly if you have a generally good reputation score. 

Generally speaking we could be much much braver with headlines.  And to prove the point, I did a quick check on The Times' headline - and it too would have got through SpamAssassin pretty much unscathed.  Of course, had the journalist been more precise, using brand names of drugs and perhaps quoting prices, then we might have more of a mountain to climb.

• At home today – 2 parcels delivered that I had forgotten about but not yet the one I've been waiting for… new #iphone w00t #

• Things are cleaned up and back to normal in Lewes now – but my son still wants to wear his striped bonfire boy jumper again today. he he #
• Lewes bonfire. Wont be druv. #
• Badge night in lewes. Air full of misty bangs and anticipation. #
• "Loose women" on day time TV is enough to make anyone get better quicker… overwhelming desire to shoot any middle aged women in the street #