Today a client asked us weither there was any benefit to having a site left or centre justified in t[...]
Insight
Research & whitepapers
When it comes to testing, we agree with the great DM copywriter John Caples who wrote that you should "treat every ad as an ongoing test of what has been learned before" and "be ready to adapt when something new works better, or something new stops working".
In addition to the insight gained from more than seven years of testing and learning from different media placements and creative ideas, we've also conducted our own primary research. We've used research to flesh out more about how consumers really think about digital marketing. Here are some recent reports:
Establishing trust online
Research establishes that user reviews are the most trusted information source online
Booking holidays and flights online
What is the opportunity for travel companies selling online?
The influence of online advertising on search
Online advertising may be generating more traffic through search than by direct clicks on banners
User attitudes to search
How do experienced Internet users feel about search engines? How many words do they use per search? Do they think that search is getting more or less relevant?
Blogs
Here's a selection of recent blog posts by people at Harvest so you can see what we're thinking, worrying and grumbling about. We're an opinionated bunch - please bear in mind that not all these opinions are shared by Harvest Digital.
IAB launches new resource centre for search marketingJuly 3, 2008 by Mike Teasdale
The IAB has today launched a new set of resources for search marketers in the UK. I sit on the IAB's Search Council which has put these resources together, so I've had the inside track on the hours of discussion...
Long tail wags no more?July 3, 2008 by Mike Teasdale
A new study by a marketing professor at Harvard Business School casts doubt on one of the sacred texts of new media - Chris Anderson's book 'The Long Tail'.Anita Elberse looked at data for online purchases of music and video...
does a rose still smell as sweet....July 3, 2008 by ginger james-royle
I have to admit it, I have an embarrassing habit of mixing well known phrases and to create a new [...]
Registration by stealthJuly 3, 2008 by ginger james-royle
Where it suits the business model and objectives of the site, I will often encourage clients to opt [...]
what is Contagious?June 19, 2008 by ginger james-royle
what is Contagious?...a website that is definitely worth a visit if you are interested in ideas, t[...]
Sky falls in on EasyJetJune 18, 2008 by Mike Teasdale
We're continuing to monitor the situation on Google after the rules on bidding against registered trademarks were lifted last month.The new rules allow anyone to bid against a trademarked term - but not to use that trademark in their ad...
Firefox Download DayJune 17, 2008 by Mike Teasdale
Today is the launch day of Firefox 3 - which, confusingly for the UK, started at 6pm this evening to give the West Coast of the United States a chance to wake up.To mark the day, Firefox is aiming to...
God is in the detail - even on error pagesJune 17, 2008 by Mike Teasdale
There's an interesting post on David Hughes' blog about poor website error messages (The Million Pound Error Message?) which made me think of the opposite extreme - companies which have taken the trouble to produce beautifully-crafted error messages.For instance, look...
Stork versus Gorilla...June 16, 2008 by Mike Teasdale
Ah, it's the Cannes Lions this week, so to celebrate I've spent my lunchtime flicking through the ad slots mentioned as contenders for the Grand Prix in Ad Age's preview.No doubt the Cadbury's Gorilla will do pretty well in the...