In the normal way of things, it’s the job of agencies to grumble about their suppliers, but as you’d expect Google sees the world in a different way.
Hence Google benchmarks search agencies against a set of performance standards and let’s us know how we’re getting on against our competitors.
There are always areas we can improve, but generally speaking we’re doing pretty well. According to Google, Harvest has been the fastest-growing agency in terms of overall search billings for the past two quarters.
Given that all our spend is invariably measured against aggressive CPA targets, that is a direct reflection on the great results we’re getting for our clients. So a gentle pat on the back for our hard-working search team – well done!