Google Tag Manager is a brand new service from Google designed to take away the pain of managing multiple tracking tags on your company website. Here’s a nice video explaining how this free service from Google can help.Google Tag Manager plays nicely with Google and non-Google website tags. Key features include:
- Asynchronous tag loading — so your tags can fire faster without slowing down the visible part of your web page
- Easy-to-use tag templates, so marketers can quickly add tags with our web interface, as well as support for custom tags
- Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won’t break your site
- User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access
Harvest Digital is one of a small handful of UK agencies to be Google Certified Partners for Google Tag Manager – if you want to find out more, please drop us an email at firstname.lastname@example.org.
Tags: Creative, Research, Survey