How we became the UK’s fifth largest digital media agency
Top 100 reappeared under Econsultancy branding as the Top 100 Digital Agencies and we’re delighted to see Harvest now ranking as the fifth-largest digital media agency and second-largest independent.
It’s been a great year, and we have continued into 2013 with some fantastic account wins like Oxfam and the Economist.
So why have we been successful?
1. We’re great at growing clients.
At Harvest, we talk a lot about delivering the full value of digital and that means exploiting all the opportunities available, from maximising efficient spend on search and display to building brand equity through content and social. Most of our clients work to strict CPA targets – so if we grow media spend, we are building their bottom lines as well.
2. User experience is at the heart of everything we do.
We have had a dedicated user experience and usability team for at least five years and their thinking has slowly permeated the business. So it is second-nature to us to think in terms of how our target audience will respond not only to advertising, but also to the journey through the website to purchase.
3. We’ve been quick to embrace new channels like mobile and video.
So quick that we were the leading independent agency with Google in establishing mobile search accounts. As an independent, we aren’t hide-bound by a deadening ‘group vision’ of what we should be focusing on – instead we can embrace innovation whenever it delivers client value.
4. An integrated approach just makes sense.
A man with a PPC agency sees every problem as something that can be solved by spending more money with Google. We have a full range of digital services and have the intelligence and imagination to embrace opportunities wherever they lie – which could be in optimising paid search, or growing organic, or driving community involvement through social or simply delivering great creative through display.
5. We have a great team!
And it’s getting bigger – we’ve hired six new people this month alone.
If you want to find out more about how we work and whether it could work for you, please get in touch. And here’s to another successful year!