Testing new ad formats meant we could highlight Bathing Solutions' entire range of products.
We pride ourselves on pushing our clients to try out new technology, including new ad formats.
Brief
Bathing Solutions wanted to advertise their entire new range of products, whilst also delivering cost efficient leads.
Solution
We tested out the new Facebook ad format – Carousel Ads – and combined it with retargeting and CRM data, in order to drive traffic to each individual landing page.
Results
We saw an increased CTR for the new ad format – 2.21%. As a result of the campaign, we also saw a post-click conversion of 3.64%.
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